PlayStation 4 sales have been slow and steady in Japan since it launched in the country in late-February. It hasn’t been the massive success like it has in the West, and the Japanese gamers weren’t lining up around the block to get a PlayStation 4 like they were with the PS2 and PS3.
Last week, the PlayStation 4 sold 11,600 units in Japan, compared to 12,700 the week before. And in the previous two weeks, the PlayStation 4 sales have been steadily declining. Three weeks ago, the PS4 sold 13,400 units, and the week before, sales were 23,700.
In fact, in last few weeks, the Vita sold twice as many units as the PS4 in Japan. The PlayStation 4 had a solid launch weekend in Japan, selling 322,000 units. But shortly after that, sales declined drastically, and kept declining over the next weeks.
We’ve previously wondered whether the PlayStation 4 was struggling in Japan, and we’re still not sure. Compared to the West, and compared to previous Sony home consoles, the PS4 isn’t doing as well as expected. And it’s not a supply issue either — most retailers in Japan have the PS4 in stock.
We’re not sure about Sony’s long term strategy here, as the company chose to spend most of its advertising budget overseas, where there simply hasn’t been enough to properly promote the PS4 in Japan. Sony itself is struggling as a company, and recently announced heavy losses.
One of the possible reasons for slow sales is lack of Japanese games for the PlayStation 4. Hopefully Sony and Japanese third party publishers have some new titles in the pipeline for their home audience — the PS4 sure could use some games tailored to the Japanese market.