PlayStation 4 sales decline for fourth straight week in Japan

PlayStation 4 sales decline for fourth straight week in Japan

PlayStation 4 sales have been slow and steady in Japan since it launched in the country in late-February. It hasn’t been the massive success like it has in the West, and the Japanese gamers weren’t lining up around the block to get a PlayStation 4 like they were with the PS2 and PS3.

Last week, the PlayStation 4 sold 11,600 units in Japan, compared to 12,700 the week before. And in the previous two weeks, the PlayStation 4 sales have been steadily declining. Three weeks ago, the PS4 sold 13,400 units, and the week before, sales were 23,700.

In fact, in last few weeks, the Vita sold twice as many units as the PS4 in Japan. The PlayStation 4 had a solid launch weekend in Japan, selling 322,000 units. But shortly after that, sales declined drastically, and kept declining over the next weeks.

See also: PlayStation 4 sales decline drastically in Japan for week 2

We’ve previously wondered whether the PlayStation 4 was struggling in Japan, and we’re still not sure. Compared to the West, and compared to previous Sony home consoles, the PS4 isn’t doing as well as expected. And it’s not a supply issue either — most retailers in Japan have the PS4 in stock.

We’re not sure about Sony’s long term strategy here, as the company chose to spend most of its advertising budget overseas, where there simply hasn’t been enough to properly promote the PS4 in Japan. Sony itself is struggling as a company, and recently announced heavy losses.

One of the possible reasons for slow sales is lack of Japanese games for the PlayStation 4. Hopefully Sony and Japanese third party publishers have some new titles in the pipeline for their home audience — the PS4 sure could use some games tailored to the Japanese market.

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  • Almighty-Koz

    why is this news there hasnt been a game for them yet that is exclusive to the ps4 and the summer slow season is starting. On top of that Japan is no longer a important territory when it comes to consoles, they are best the 3rd territory behind NA, and EU. This is a alarmist article, just for page clicks.

    • Mikey Styles

      ^This^ Typical “Reach” article that always happens on this site. But that’s what they allow here, but usually these guys aren’t paid so what do you expect. & even if it’s the slow summer season the PS4 has a lot of titles dropping between now & Nov I’m sure things will be ok as time goes on.

  • Yohan KillSwitch

    Japan sucks lol.

  • AVJ

    This is the way the world is moving….mobile :(

    • WiiUPS4

      Mobile gaming are for wantabee gamers..Mobile gaming is for people who are taking a poop and that’s all mobile gaming is good for

      • jspillen

        Mobile gaming is taking a poo.

        • WiiUPS4

          lol

      • AVJ

        Couldn’t agree more, but unfortunately that’s the market the younger gamer’s prefer. So I’m going to enjoy every minute of my ps4.

        • CH3SH

          True but playing AC:BF on ya vita whilst curling one out feels pretty epic ;-) lol

  • BerryFlinger

    Who cares that region is irrelevant to most people.

    • https://www.imthegoddamnbatman.com Gamer Mania

      You mad girl?

    • Jon

      um… if it wasn’t for that region that you claim is irrevelant, you probably wouldn’t have much for gaming consoles or RPGs

  • WiiUPS4

    Hummm strange Wii U is top in japan but ps4 is top is usa …

  • John Andalora

    Meanwhile, the PS4 sells 55,798 and 46,816 units in the US and Europe respectively, making the PS4 the highest selling console this week

    I suppose I can understand why a lack of sales in Japan might give this console an issue (seeing as Sony is based in Japan and Japanese developers might not want to develop for a poorly selling console like the Wii U), but as of right now we aren’t seeing the effects of this, there aren’t a lot of games for Japanese people, and the handhelds are definitely the most popular thing there right now.

    I’m sure the PS4 will be fine.

    • WiiUPS4

      Well the Wii U is selling better in Japan then the PS4 so Nintendo does have that for them

      • oontz

        How is it selling better when it sold less?

        • WiiUPS4

          Research The PS4 has done poorly in Japan but the Wii U has done great in Japan

          • oontz

            Again “great” really isn’t the best word to describe the wiiu’s sales. Further more the wiiu has been available for 1.5 years, while the ps4 (in Japan) only 2 months.

          • WiiUPS4

            So what..The Vita has been out a long time it has sold only 6 million 3ds 43 million Now granted the Wii U could have done better but then the same for the vita and the xbox one which is being beat by a so called last gen and if look at the fact good looking games don’t always mean sales look at the Wii way behind in HD but sold 100 million over two more powerful consoles so make my point who cares at this point im just a gamer who games and i own all the consoles except for the vita and i will get whatever game comes out for which console i want it for..But also sony has never been able to take nintendo down in japan Nintendo seems to better than sony in japan so the japanese must not care to much for the ps4 since hasn’t beaten Wii U in numbers..Just saying

          • oontz

            “So what..”

            So your comparison isn’t accurate or based on factual information.

            “make my point who cares at this point im just a gamer who games and i own all the consoles”

            You’re the one making the false comparisons between wiiu and PS4, no one else… you.

            “so the japanese must not care to much for the ps4 since hasn’t beaten Wii U in numbers..Just saying”

            Again are you mentally handicapped in some way. You’re comparing the wiiu which has been available for 1.5+ years, while the ps4 (in Japan) only 2+ months. All the while blatantly ignoring the fact the PS4 is dominating every other game region and destroying lifetime wiiu sales (7+ Million Globally). If you’re going to cherry pick facts, at least make valid/sound comparisons.

          • WiiUPS4

            Meh!

          • oontz

            Exactly.

          • WiiUPS4

            Nah..Why debate someone who is wrong..as for calling me mentally handicapped..Take a look in the mirror kid..and really how old you are again? you sound a fanboy to me haing a hissyfit Grow some balls and it sounds like you want nintendo to fail ..just saying..So the next next time you want to come at me with names try harder next time boy because right now it is way past your bedtime..Thanks

          • oontz

            I own a wiiu, and have been gaming before the NES… thanks for trying though.

          • WiiUPS4

            No thank you for proving my point..and.. I actually feel sorry for you. You want to troll SO bad, but you fail at it. Keep that helmet on, and don’t let all the rejection letters from the special Olympics get you´╗┐ down bro. Someday they’ll say you aren’t too stupid to join them! Keep reaching for the stars.

            Keep trying trooper!..:)

          • oontz

            If anyone’s trolling, it’s you. You keep posting the same lame comment on nearly every post on this page. Why would I want to see Nintendo fail when I’ve owned every Nintendo system since the nes? I currently enjoy my wiiu too. Again your logic is a bit flawed. You keep saying the wiiu is outselling the ps4… Not only is it a factless opinion, it’s a bad one at that. You seem to be dilusional and suffering from a bit of paranoia. Top it off with your grade school attempts at insults… Seriously the special Olympics? What is this 1995? Get over you self and enjoy games for the fact of enjoying games.

          • WiiUPS4

            Get over your own self kid and i said the Wii U was outselling the ps4 in japan not all together so learn to read next time but it’s you who is all butt hurt and crying on here not me im just laughing at you and love every min..so get a life kid or some help and please give up the stalking..you suck at it..Goodbye!

          • oontz

            Calling someone else a kid whilst using immature terms such as “butt hurt”… Priceless. Is this how you converse in your day to day life as well? Sad indeed mate.

          • WiiUPS4

            Wow! You must really have alot of free time on your hands stalking people on the internet and calling people sad because you don’t like what they think..Priceless now let me tell you kid im not sad at all I have my own company..make around 200,000 a year a great wife and 2 awesome sons and much much more now if you want to keep coming here bashing me that’s fine but that is really sad some loon behind a computer screen has to do all day. Here is some advice get a job that is even if you have one and get to my level which will never happen and come back in 10 years and prove what you really have but please stop with the complaining and hissy fit you are having right now and troll someone who really cares..Just my two cents..and good luck!

          • oontz

            How exactly is me replying to you considered stalking? Also I am calling you sad because you call me a child and then try to insult me using terms such as “butt hurt” and “special Olympics” to top it off you feel the need to boast about your personal life online. What’s the old saying, “the emptiest can makes the most noise” seems like it’s a good fit for you. Do you see anyone else posting about their finances and personal life? No, it’s a message board. Grow up and take your pissing contest somewhere else where someone may actually give a damn.

          • WiiUPS4

            Back at ya prick..and for the record you started this..Funny you can dish but you can’t take…Now im not the one to ashamed to show his true self..Myself i have no problem telling you what i think and i think you got spoiled to much as a child and now you are not getting your way ..You are having a hissy fit but i would love to see you shut me up..You can’t and so deal with it and as for contest..What contest kid? Wow you really are retarded..Damn get a life kid and some mental help and soon for your own sake

          • oontz

            You tell me to get help?!? Have you read what you have written to me on here? You’ve gone off the deep end with each of your posts and I’ve only been defending myself from your hateful statements. Seems you’ve got a bit of pent up anger. You even still insist on calling me a kid, while spouting immature comments. Do you not see the irony in that? Hopefully your posts help make you feel like the bigger person, not sure what else you’re trying to achieve by being such a dick to random people online. It’s a shame cause your grind-house movies look cool, you’re probably a cool guy, but you’ve positioned yourself as nothing more than an ass, trying to bully someone on an internet message board. Nice one.

          • WiiUPS4

            Ok fair enough i have had a few bad days and for that i am sorry for lashing at you and i take back the nasty stuff i said on my part and to show i am a nice person.Just be having a lot of death in my family right and needed to vent but i hope you can forgive me for being such an ass..But to be fair too what games do you have for the PS4 because i just finished IMSS and it was a cool game and my kids love it

          • oontz

            Thank you for apologizing. I understand the difficulty of going through deaths in a family, been there myself. Let’s just share the love for gaming and discuss things with a level head, no need for grade school tactics ;) Currently on PS4 I’m playing Battlefield4 and InfamousSS, already beat Killzone, Outlast, and haven’t started AC4. On wiiu I am loving SM3dW, have been replaying WWHD, and looking forward to MK8. I love games, all games, regardless of platform.

          • WiiUPS4

            That outlast game made me jump out of my seat three or 4 times now that is how scary games should be but ive not tried Killzone yet..dang so many games..not sure what to get next now have you tried daylight it was ok but it wasn’t worth the 8 dollars but here is my username for my ps4 and Wii U if you like to friend on there deafswin77 and again thanks for the understanding

          • oontz

            I never bothered with daylight as it looked like a cheap version of outlast. Feel free to add me on psn “DjSchism” cheers

          • WiiUPS4

            Awesome i agree the game was not that great and never scared me once

          • oontz

            Hence why I never bothered. Saw the reviews and passed. I been taking my sweet time with infamous though… but watchdogs is coming soon.

          • WiiUPS4

            Im going to get that game at some point but Mario cart 8 is what has me right now

          • oontz

            Oh I will also get MK8, having best of both worlds is the main reason I own multiple gaming platforms.

  • You are flat out wrong

    Unsurprising. Consoles are dying there, it’s the summer season, nothing major released recently.

    Hi Jonathan Rosa! The Xbone is DOA in “Tier 2.”

    • https://www.imthegoddamnbatman.com Gamer Mania

      Yet the Wii U seems to still be doing a great job in Japan….

      • oontz

        Averaging around 5000 consoles a week is no where near “doing great”

      • You are flat out wrong

        The Wii U’s doing worse than the PS3 at this point.

      • greengecko007

        If by “doing great” you mean hurting sales even worse than the PS4 is, then yes.

  • The Batman

    The Japanese really like Japanese based games, and there aren’t exactly a lot on PS4 right now.

  • bizzy gie

    There are no Japanese games. Get those out and PS4 will fly.

    It’s purely because of no Japanese games.

    • sd

      Hopefully this is the answer. i would hate to think that Japanese gamers are actually moving across to Ipad and smartphone type gaming.

      • Hipster Victor

        Sorry man, the majority of them already moved to mobile

        • sd

          IF that the case then it is up to the console manufacturers to convince them otherwise. They can only do this with amazing games.

          • Hipster Victor

            Yeah thats what they’re trying now. But if you look at the japanese softwar sales charts, 75% if not more of the games in that are either 3DS (most of the time) and vita.

  • sd

    The odd thing about this is that the Wii U is also selling poorly. What are the japanese waiting for with this generation of consoles. I certainly wouldn’t have thought it was the Xbox One, but maybe we will be surprised, who knows. But I definitely find the lower sales of both the PS4 and Wii U strange.

    • Jon

      I am doubting the Xbox one will be seen in Japan… at least not for a very long time. The Xbox 360 was essentially a failure there

      • sd

        Xbox One is being released in September in Japan so time will tell, but Yes I agree I doubt it will sell in huge numbers. There are talks MS are planning some japanese specific games. Will this help? Not sure, but they certainly have their work cut out. For now it appears as though the latest gen of consoles are not all that appealing to them.

    • Rob

      most likely japanese are not waiting for anything, just the home consoles are not that popular. its mostly a 3ds and vita and all sort of jrpgs and social games are popular there. home consoles will always lag behind

    • Rinslowe

      They’ve had a few disasters. Perhaps the average Japanese household is more reluctant to buy into it right now. Maybe the larger cities are mostly unchanged? But the area’s most affected are focusing more on other things.

      Or maybe not?

      • sd

        Good answer and great point.

    • Hipster Victor

      Japan is now more interested in mobile gaming. Even Hideo Kojima admits it. Take a look at the sales chart in software, the majority of games are on handhelds (mostly 3DS to be exact).

  • Nerkey

    So, why are they getting Deep Down but NA is not…speaking of Deep Down, had anyone heard anything

    • CH3SH

      Hope it comes to EU, one game I’m hyped about but hardly any info is out there

  • Rob

    i dont care much about japan to be honest, im from europe. and once some j-rpgs come out on ps4 it will pick up. it might be fighting face to face with WiiU though

  • Tran Quang Dieu

    They need Japanese games not American or whatever country games .

  • Tran Quang Dieu

    They don’t buy it cause it Made in China .

  • leo

    I don’t think Japanese gamers care for FPS’…..

    • Hipster Victor

      They only care for mobile gaming really