Sony is betting big on the PlayStation 4. In fact, the company has repeatedly said that it “can’t fail” with the PlayStation 4, as the games division is now such a big part of the company’s bottom line.
When Sony recently revealed their “Since 95” PlayStation video, they also announced that the upcoming PlayStation 4 marketing campaign will be the biggest Sony has ever done, for any product. We’ve previously heard that the PlayStation 4 marketing campaign for North America will top $100 million.
The PlayStation 4 advertising campaign will pick up early next month in preparation to the North American launch on November 15th, and will continue well into December and the Christmas shopping season.
Hopefully the hundreds of millions Sony spends on promoting the PlayStation 4 will result in massive sales. The company expects to sell 5 million PS4 consoles by the end of March next year. However, the company also expects to lose money on each PlayStation 4 console sold.
Reaching sales of 5 million shouldn’t be that difficult, considering that there are already over 1.5 million PlayStation 4 pre-orders.