Sony has trademarked a new slogan which will be used for the PlayStation 4 marketing campaign. The new slogan is “Greatness Awaits”. On top of that, part of Sony’s PlayStation 4 marketing campaign script has leaked as well, which was presented as presentation slides.
In one of the spots, with the presentation slide above, it pitches Killzone Shadow Fall in a PlayStation 4 ad, with the title “How dare you not be great”, and finally, the marketing slogan appears: “Greatness Awaits”.
We previously reported that the PlayStation 4 marketing budget will top $100 million in North America alone, and that the Sony will start the first PlayStation 4 TV ads during the Champion’s League final in Europe.
Sony is set to unveil the PlayStation 4 console on June 10 during a special E3 presentation.