E3 is less than two months away and people are already boarding the various hype-trains. Microsoft will blow the cover on the Xbox 720, Nintendo will reveal 10 first party Wii U games, and Sony will show off the PlayStation 4 and its many features.
PlayStation 4 fans are looking forward to two big reveals from Sony: the look of the console, and the price/launch date. We’re pretty certain about the first part — the PlayStation 4 design wil be revealed. But we’re not so sure about the PlayStation 4 price and launch date reveal. And here’s why.
When Sony revealed the PlayStation 4 back in February, they deliberately did not reveal the design of the console. That was a marketing decision. According to Sony boss Kaz Hirai, the company didn’t reveal the PlayStation 4 console — nor all of its features — in order to create hype and anticipation. As Hirai puts it, they did it to “keep people guessing“.
By withholding such an important piece of information, the media and gamers are kept guessing and anticipating the next major event: E3 2013. The PlayStation 4 has enjoyed months of exclusive next-gen coverage, with many guessing what the console will look like.
We think Sony will use the same tactic at E3. They’ll reveal the look of the PlayStation 4 console to get us interested and hyped, but they’ll withhold the price and launch date announcement until later (probably GamesCom in August). This way there will be plenty of speculation and interest around the console, as everyone will want to know what the PlayStation 4 price will be.
Nintendo did something similar with the Wii U. They revealed a ton of details and games at E3 2012, but did not reveal the price and launch date. They milked that suspense for a few more months before revealing the launch date and launch price.
It’s all about creating anticipation for a product. If everything is revealed up front, there’s no suspense, there’s nothing to wait for. We’re guessing Sony will get us all excited about the PlayStation 4 at E3 with a shiny box and tons of great games.
But the PlayStation 4 price and launch date will be unveiled a month or two later. Likely during GamesCom in August or perhaps another Sony event like the one in February.
Be sure to also check out What we can expect of the PlayStation 4 at E3 2013.