Despite carrying the name “PlayStation 4“, according to Sony, the PS4 is not a “replacement” for the 7 year old PS3 console. This will especially be the case in emerging markets, where Sony will promote the PlayStation 4 and the PS3 side by side.
According to Robert FIsser, General Manager for Sony Middle East, the PlayStation 4 is “not the successor to the PS3”, but is instead “an addition to the PlayStation family”. Fisser compared PlayStation 4 and PS3 to the PS Vita and PSP, which co-exist side by side (although Sony is putting much more effort into promoting the Vita).
When Sony launched the PS3 back in 2006, they continued selling the PS2 for several years. Sony Middle East is based in Jebel Ali Freeport Zone, and oversees all of the Middle Eastern territories, where the PS3 has seen strong sales in the past few years.
Sony plans to launch the PlayStation 4 this Fall with a $100 million marketing campaign in the US. The company will kick off the first PlayStation 4 TV ads next month in Europe during the Champions League final.
Do you plan on keeping your PS3 console when you get a PlayStation 4? Let us know in the comments section.