Sony knows that launching the PlayStation 4 at the right price is paramount to its success early on. The PS3 launched at $500 and $600 price points, which was too much for most gamers. And that was back in 2006. In today’s economy, and with the competition from mobile games, a $600 home console would be suicide for Sony.
And the company knows this. Sony Worldwide Studios Vice President Michael Denny said in a recent interview that they’ve learned from past mistakes and that the PlayStation 4 price will appeal to gamers “in the broadest sense”, as he puts it in a recent interview.
Denny said that Sony still has a lot to reveal about the PlayStation 4, which is expected to be revealed at E3 2013. In this day and age, Sony can’t take any chances with the PlayStation 4 price. Nintendo launched the Wii U at $300 and $350, and it hasn’t been doing well sales-wise.
The PlayStation 4 launch price is extremely important to getting the console off the ground strongly. It took a while for the PS3 to build momentum, which gave the cheaper consoles from Nintendo and Microsoft a chance to get ahead in the beginning.
It’s likely that next-gen systems from Sony and Microsoft will launch their consoles in the $300 to $400 price range. It’ll be interesting to see how Nintendo responds to the PlayStation 4 (and Xbox 720), as many have complained that the Wii U is priced too high for what it offers.