Sony: PlayStation 4 price will have broad appeal

PlayStation 4 price
Sony knows that launching the PlayStation 4 at the right price is paramount to its success early on. The PS3 launched at $500 and $600 price points, which was too much for most gamers. And that was back in 2006. In today’s economy, and with the competition from mobile games, a $600 home console would be suicide for Sony.

And the company knows this. Sony Worldwide Studios Vice President Michael Denny said in a recent interview that they’ve learned from past mistakes and that the PlayStation 4 price will appeal to gamers “in the broadest sense”, as he puts it in a recent interview.

Denny said that Sony still has a lot to reveal about the PlayStation 4, which is expected to be revealed at E3 2013. In this day and age, Sony can’t take any chances with the PlayStation 4 price. Nintendo launched the Wii U at $300 and $350, and it hasn’t been doing well sales-wise.

The PlayStation 4 launch price is extremely important to getting the console off the ground strongly. It took a while for the PS3 to build momentum, which gave the cheaper consoles from Nintendo and Microsoft a chance to get ahead in the beginning.

It’s likely that next-gen systems from Sony and Microsoft will launch their consoles in the $300 to $400 price range. It’ll be interesting to see how Nintendo responds to the PlayStation 4 (and Xbox 720), as many have complained that the Wii U is priced too high for what it offers.

Continue reading:

  • Ismail Hossain

    Sony can know whatever they want. On one hand, they are appealing to almost every gamers wish. Controller-Charging during Sleep Mode, A Stream button and a headset inclusion are the little things that secure my PS4 purchase. The CONSUMER IS RIGHT!!
    On the other hand, alot of consumers don’t realize why the prices for these systems will ALWAYS be high. (Specs aside) The Wii U is not only Backwards Compatible, it comes with a freakin Sensor Bar, for people who want to play the Wii. That’s silly. If people want to play the Wii they can buy the stuff separately. Don’t include that kind of stuff for a NEW system. And the PS4’s will come with “Large” hard drives already. That’s good, but will raise the price around $100 extra depending on size. Most gamers are content with that, but that’s the reality of console prices.
    Sony learned their lesson. The PS4 won’t be $500 or $600. But the PS4 is definitely going to be worth ALOT more than the Wii U. I’m officially guessing $400 for the basic version of the PS4, $450 for the deluxe PS4.
    Whatever the price, I’m still buying.

    • Laud


      The Wii U is backwards compatible and they included a sensor bar too!!! Isn’t that the silliest thing you’ve ever heard?

      You don’t like backwards compatibility because your preferred console doesn’t have it but if it did and the Wii U didn’t you’d have been all like “YEAH AND PS4 HAS BACKWARDS COMPATIBILITY, COMES WITH PS3 COMPOSITE CABLES TOO!!”

      The sensor bar also works for the Wii U as a lot of multiplayer games make use of the Wiimotes so it’s not as if it’s JUST for the Wii aspect of the Wii U.


      All that aside, gamers aren’t just looking for features in a console, they’re looking for good games. If you’re gonna buy it day 1 you’re going to go through errors, updates, glitches, incomplete features, features that haven’t been added yet and you’re going to go through all that just to prove that you’re a fan or something?

      Let me tell you something.

      The Wii U is $300 for the basic version with 8GB of storage.

      What makes you think that the PS4 is going to be $400 only? According to you the hard drive is already going to bump the price up $100 so what? The newer tech isn’t going to cost anything? The newer dualshock controller isn’t going to cost anything? The mandatory PSEYE isn’t going to cost anything extra?

      I hope you buy the console day 1, only so you can realize that more isn’t always better.

      And before you say I’m a fan boy, I have nothing against the PS4. The only company of the big 3 that I hate is Microsoft for their asshole business practices.

      • ZER0-C00L

        We’ll just have to wait and see.

      • greengecko007

        The Wii U upscaling Wii games is cool and all, but I could have gone without backward compatibility if it meant the price would have been $50 lower, and I know I’m not the only person who feels that way. Looking at how successful the Wii was, and how many units it sold, it makes sense that most of the people that buy the Wii U will already have a Wii. When you also consider that Nintendo released the Wii Mini, (or that used Wii’s are very cheap) it doesn’t make a whole lot of sense for backward compatibility on the Wii U.

        I get that Wiimotes are compatible with the Wii U, and some games support them, but if they are going to push the Wii U, having a lot of compatibility with older products doesn’t help differentiate the new system.

        • Laud

          What are you talking about? The hardware was built around the Wii hardware so there was no price increase or parts added.

          • greengecko007

            You can’t honestly tell me that. The Wii U uses different discs and has significantly stronger graphical capablilities than the Wii. It also comes with a sensor bar, which isn’t free to make, yet anyone who already has a Wii owns one. Having backwards compatibility does add cost. the parts have to come from somewhere, otherwise we’d never see consoles without backward compatibility. Were your statement true, we’d be able to play gamecube games on the Wii U, because the Wii had that hardware.

          • Laud

            I can honestly say that because it’s fact.

            Read the Iwata asks on the Nintendo website for the Wii U hardware and they say they based it off of the Wii architecture.

            You have to realize that for gamecube games they would also have to code the software.

          • greengecko007

            Based off Wii architecture =/= using the same parts. The Wii U wasn’t made by just building on top of the Wii, otherwise like I said, we’d also have gamecube compatibility. The Wii architecture in the Wii U is for the sole purpose of giving it Wii compatibility. It’s obvious that when developing the Wii U, Nintendo wanted to continue to ride on the Wii’s success. But including those parts, rather than making something strictly Wii U, costs money. If the developers had not created the Wii U with the intention of allowing backward compatibility, it would have reduced costs.

          • NintendoNoob

            Yeah, based off. Not built completely on it, they based it off the Wii hardware because the Wii was a very efficient console and using Wii architecture Wii U is also a very efficient console

          • Metal_Man_v2

            LOL, not to butt in, but really? Your first comment went on a rant about how everything included with the PS4 adds to the cost, but you somehow think that the parts for the Wii U came free?

        • NintendoNoob

          It’s just an option, it doesn’t bump up the price a lot but if you’re like me and you loved Skyward Sword and Twilight Princess backwards compatibility is just some more icing to an already nice Nintendo cake. If Ps4 would include backwards compatibility I would be really happy, I missed out on good games for playing only on Wii and a shitty Pc and when I get the Ps4 I can play games that are actually affordable, (Ps4 games would be like 90 bucks for a while) and I could wait for all the good Ps4 games by just buying some good Ps3 games and waiting. Crysis 3 for Ps3 was good but there were hardware limitations. If Ps4 has backwards compatibility the game would run smoother and would be better.

      • howling_wolf1334:[

        Hey, but remember that Sony can sell the console at a loss, meanwhile the games sell well…. they can get all the loss of the console from the games …

  • Ace J

    what i dont understand is why people complain about the wii u being expensive when its not expensive at all?

    • bizzy gie

      Exactly. Did they want Nintendo to release the cheap console again? Did they want it to come out of the box costing 100-200 dollars. Wouldn’t have bought it for that low. I don’t always believe more expensive is better, but I want some quality and don’t view cheapness as a benefit EVER because price doesn’t tie into the physical product itself. The Wii U is priced for as little as it possibly can be right now. Betcha people won’t complain about the 400-500 dollar PS4 and next Xbox.

      • Ace J

        ” Betcha people won’t complain about the 400-500 dollar PS4 and next Xbox.”

        i say this all the time.

  • bizzy gie

    300-400 dollars? James come on. I own a Wii U and, while its great and priced PERFECTLY, understand that the PS4 is a much more powerful machine. If you think I’m going to get a PS4 (in it’s cheapest form) for $300, which is less than some versions (deluxe and bundles) of the underpowered Wii U, then you’re crazy.

    The PS4 will cost $400 and up GUARANTEED.

    • Guest

      Oh you do? please tell us more about yourself.

      • bizzy gie

        What I said was completely true. I assume you’re the one who downvoted.

        • Guest

          I like how you edited your post.

          • bizzy gie

            Oh you do? please tell us more about yourself.

    • Yeah. Because the wii u is soooo successful thus far. Next gen console with current gen graphics. Nintendo is out of the console races once the ps4 and X box 720 launch. While I admit it is slightly more powerful than the ps3 and 360, Nintendo jumped way too early on this. They have already damaged their reputation and I don’t see them recovering any time soon.

      • bizzy gie

        Well you might want to get some glasses because there are very good reasons to see Nintendo coming out on top this generation if they play all their cards right. Please don’t get into it. This is a PlayStation 4 site.

  • Dominic Coradazzi

    I’m still expecting a $400-500 price range since it’s “powerful”

  • howling_wolf1334:[

    I would like to see the price at… $349.99!!!!

  • If the console costs about £350 for the basic model and £400 for the Deluxe model then I’ll be happy with just getting the basic model but if I earn enough money for the more expensive model then I probably will buy that model.

    I don’t think its going to be as cheap as a the Wii U but at least they aren’t doing that god awful way of actually just renting out the console like Microsoft is doing with their console.

  • I guess Nintendo’s going to respond by release games like Mario Kart, 3D Mario, and Zelda.

    not 100% sure, though.

  • Metal_Man_v2

    As long as the price isn’t more than $450, I’ll grab one. Otherwise I’ll wait until they do bundles or some other kind of special deal. Sony has learned from the PS3 launch, so I have confidence that they will price the PS4 reasonably.

    On a side note, there’s nothing wrong with trying to appeal to more audiences, but I don’t think that a game console priced over $300 is going to have that mass appeal I think they are going for. A lot of people justified the PS3 because it is also a blu-ray player, but that same scenario isn’t going to work again.

  • Neith74

    There is no xbox 720, oh my god -.-